I started up in “The Biz” in the era when radio supported local music. I understand and understood the importance that radio’s impact could have on a band’s place in the community; on the enhancement of a band’s gigging potential; on the uplift of record sales locally, regionally and (if fortunate) nationally.
WNAP Radio in Indianapolis supported our band with airplay. Here in St. Louis, KSHE was the parallel in that day. Because of that airplay support, our band got produced by Todd Rundgren. Our band got signed and gigged with/opened up for bands that went on to what is now classic-rock greatness. Rush, Cheap Trick, REO, Bob Seger, Zappa and more. Local radio supported us and got us there. We even made it onto American Bandstand!
When corporate radio came into being, that support diminished and/or evaporated. As that was devolving, the Internet was evolving. In the present day, music is distributed and discovered on an individualistic basis and then shared to the mass appeal (whatever that size turns out to be) through the Internet, for the most part. That’s cool if your band and artistry gets partaken of in the black hole cyberness of it all.
As we grow the “Entertainment Talk Radio” portion of Marshall Broadcasting’s 590 The Man Radio, in not being held to a specific content and format, we can do all kinds of things. What a privilege!
My partner, Tony Twist (Rock & Roll aficionado) and I support local music. So … we offer the area musician(s) opportunity to send your songs to us (cover or original). The Smash & Twist show music director is Howard “The Maestro” Morton. Send your song and contact info to him firstname.lastname@example.org. We will try to place it appropriately for you, anywhere from our “bumper music” to an on-air performance. You’re on the radio! We’re glad to be of assistance. Hopefully, that helps our music community in some way.
And, it’s pretty amazing that here in the 21st century, out of all the music stations in the market, it’s “talk radio” at 590 The Man that reaches out and does SUPPORT LOCAL MUSIC!
If you want to dig a 12-minute segment of one of the ways we do it … click on this:
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